| Category | Industry | What we did | Platform | Project scope | Project cost |
|---|---|---|---|---|---|
| Consumer | Conferencing & collaboration | Redesign | Web | 4 products, 6 months | $23,000 |
What started as a quick redesign of one web application turned into a redesign of all four of this client's web applications. The client asked us to make as many "easy to implement" usability improvements as possible. We rearranged and relabeled information on screens, suggested new features as appropriate, and improved the visual design with an eye to improving comprehension and usability. We delivered a mix of Photoshop mockups and HTML mockups for dozens of screens in four different products.
BEFORE (Thumbnail above)
A lack of direction and focus along with poorly labeled controls was a barrier to adoption.
AFTER
The new user experience met the challenge of maximizing the space available for sharing documents while still providing all of the same functionality as the original.
The toolbar sports larger, labeled icons, and a feature-packed, yet clear interface for managing conference participants. The process for sharing a document is now presented more clearly.
BEFORE
The sharing status had to be inferred by reading the button labels, the main tabs were not clear, and the bandwidth controls were overemphasized.
AFTER
The sharing status is now obvious, the tabs are clear, instructions are helpful, and the bandwidth controls are available (in the footer) for those adventurous users who want to experiment.
BEFORE
Inviting participants to a conference seemed too technical for most users. The visual design isn't supporting the information and the poor copy writing and the use of jargon isn't helping.
AFTER
The user experience now offers three options for setting up a conference, allowing them to have a fallback plan (or two) if one option doesn't work. It also supports different users' preferred method of communication.
Although we are experts in complex enterprise web applications, we've worked on plenty of consumer products as well. This is an example of a consumer front-end that handles a tricky technical problem in an elegant way.