| Category | Users | What we did | Platform | Project scope | Project cost |
|---|---|---|---|---|---|
| Consumer | Ride sharers | New design | Web | 8 weeks, 60 screens | $21,000 |
The founders of GoLoco approached us with a clever new product concept and an aggressive timetable. Over the course of eight weeks we translated their ideas into rough sketches and wireframes, then developed branding ideas based on the founders' visual tastes, and then turned them into 60 HTML files (complete with images and CSS) that were incorporated directly into the product code.

From SKETCH to DESIGN
We created every piece of the user experience, from concept sketches to HTML, except the logo.

WIREFRAME
A wireframe mockup. The user interface elements lack style so the team can concentrate on the interaction design, rather than obsess about the color or appearance of the experience.

OUR DESIGN
One of the visual styles we created for the user experience. There's a lot of stuff competing for attention-notice how the next mockup addresses this.

OUR DESIGN
Another visual style we created-notice what your eyes are drawn to compared with the previous mockup.