Two Rivers Portfolio

 

ProfitLogic

ProfitLogic provides Retail Merchandise Optimization software that helps retailers make better buying, allocating and pricing decisions based on customer demand. It helps these users figure out how much of a product to buy, when to put it on the shelves, the optimum price, and the best price markdowns. We have maintained a long-term relationship with ProfitLogic, starting in 2001. We have developed the designs for their entire web-based product suite and have worked on a total of 9 product designs for ProfitLogic, including general style guidelines for the whole company's user interface designs. Most of this design work is unavailable but we have a few excerpts we can share.

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This is an "edit columns" screen that we redesigned. On this screen the user can choose which columns to show, the order in which they are shown, and even mathematically create new columns. The original design is shown on the left. This design suffered from a confusing layout, buttons scattered all over the page, and poor labels. We reworked the design to make it clearer and more attractive, with the "after" window on the right.

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